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Tag Archives: marketing for wellness professionals
Question: “I’m just starting my practice/business, and I’m confused and overwhelmed about where to put my focus. Specifically, I was wondering what revenue stream or streams I should focus on first to create financial stability and how to do this?” … Continue reading
Question: “Thanks to you, I have a clearly defined authentic community and marketing message and a core signature program that addresses my community’s challenges and needs. What I’m trying to wrap my head around is how to put this service … Continue reading
I received an interesting piece of information from a colleague, recently. While I don’t know the actual source for this statistic, supposedly, there is a 90% failure rate of wellness businesses within the first five years. When I first heard … Continue reading
If you were to ask business coaches to provide fundamental reasons why business owners, of any type, have difficulty creating a consistent client/cash flow, I guarantee that “unclear marketing messages” will be one of the reasons on that list. The … Continue reading
Question: “I’m in a place where most of the time, I know that my services are valuable but, sometimes, I still have doubts and don’t feel as confident as I would like to feel. Also, I don’t really know how … Continue reading
In my former career as a Director/Manager of Major Gifts for two “big city” hospital foundations (and my work as a fund raising consultant), I was responsible for strategizing and implementing million dollar plus campaigns. The goal was to inspire … Continue reading
My father was, what I affectionately call, a “hoarder”. Amongst other things, he saved his children’s baby teeth, hair and report cards from kindergarten through high school. Recently, this gave me an opportunity to review my teachers’ comments and get … Continue reading
Feeling alone or separate is at the core of the imprint we share in this human experience, and this patterning affects all areas of our lives — including our businesses — until we start waking up (i.e., becoming aware and … Continue reading
Question: “I’ve come to the realization that what I’m offering in terms of my services looks the same as what other practitioners in my community are offering, at least in terms of the names of the services. I’m not sure … Continue reading
When I was a professional fund raising executive, I worked on a number of “capital campaigns”, which are intensive initiatives designed to raise significant funds (millions of dollars) for building acquisitions, construction, renovations and/or equipment for not-for-profit organizations. Aside from … Continue reading