The other day, I came across the story of The Golden Eagle in a book by Anthony de Mello* that my aunt gave me years ago. I had been ruminating about how easy it is to be oblivious to the limiting narratives running in the background of our minds throughout any given day.
The Golden Eagle struck me as a perfect fable about this:
“A man found an eagle’s egg and put it in the nest of a backyard hen. The eaglet hatched with the brood of chicks and grew up with them.
All his life, the eagle did what the backyard chickens did, thinking he was a backyard chicken. He scratched the earth for worms and insects. He clucked and cackled. And he would thrash his wings and fly a few feet into the air like the chickens. After all, that is how a chicken is supposed to fly, isn’t it?
Years passed and the eagle grew very old. One day, he saw a magnificent bird far above him in the cloudless sky. It floated in graceful majesty among the powerful wind currents, with scarcely a beat of its strong golden wings.
The old eagle looked up in awe. “Who’s that?” he said to his neighbour.
“That’s the eagle, the king of the birds,” said his neighbour. “But don’t give it another thought. You and I are different from him.”
So the eagle never gave it another thought. He died thinking he was a backyard chicken.”
Like the eagle in this story, us humans have fixed ways of thinking that affect all areas of our lives. These “fixed mindsets” are like mental fences or walls that prevent us from being able to access Truth, solutions and more expansive possibilities.
For healing professionals, there can be hundreds of fixed mental patterns or beliefs that hamper the process of creating practices/businesses that thrive and grow. Shifting to an abundance-based, growth mindset requires awareness, intention and support; I’ve identified three primary mindset shifts that are essential for success and prosperity.
Seeing Yourself as a Golden Eagle
For years, I walked around with inaccurate internal narratives about myself based on inadequacy, victimization and lack, and this was reflected in my behaviours. Then, I started waking up, and I decided that I was going to do whatever it takes to change these narratives. Unlike the eagle in the tale, I was not going to die, erroneously thinking I was a backyard chicken.
Based on my own personal experience and my experiences of doing coaching/healing work with therapists and holistic practitioners over the past seven years, the fundamental mindset shifts I’ve both experienced and witnessed that have to occur in order to thrive in business are:
1. Believing in yourself, your capabilities and your deservingness to receive help and a great income from your work.
Where you are right now in terms of mastery of your craft or healing abilities/modalities is enough for you to receive a plentiful income from your work. You are valuable, capable and deserving right now, and you don’t need to prove or earn your worth or deservingness. What you have to offer is valuable — even priceless in terms of how it supports others and the world.
I have had clients who seemed to believe in themselves and their capabilities. Yet, these same clients have had difficulty asking others for help and/or presenting their offers face-to-face and inviting prospective customers/clients to invest. While this may have arisen from a fear of the response, lingering issues around deservingness were usually involved as well.
2. Believing and acting like you’re running a business, not an expensive hobby.
When you fully embrace your capabilities, believe in yourself and feel deserving of success, that’s when you may notice that you’ve been engaged in an expensive hobby, not running a business.
There are a number of beliefs that can keep the hobby experience in place, besides feeling incapable and undeserving. One is the belief that running a profitable, prosperous business will require too much “hard” work, making it no longer fun and enjoyable (as a hobby is). Yet, continuing to bring joy and fun into your business is, energetically, important to increasing revenues and creating sustainable prosperity.
There can also be a fear that by clarifying and focussing on “the numbers”, you won’t be serving others from a pure place. The thing is that if you don’t have a set of financial targets (and a business plan) for your business, you have an expensive hobby, not a business, and you will limit your ability to serve others and the world.
The bottom line is that your passion for your healing work and serving others has to grow into a passion for having a business that generates revenue and profit … and abundance in all forms.
3. Believing in the value of investing wisely in yourself and your business success and actually doing so.
When you feel capable and deserving and start believing and acting like you’re running a business, you develop a belief in the value of investing in yourself and your business success and you are more likely to do so.
A good investment provides a return that is greater than your original investment. Wise investments include business training and coaching. Most therapists and holistic practitioners that I have worked with do not have much (if any) training or background in running and growing businesses and there is an ongoing learning curve to this. Trying to “do it alone” is not optimal.
Signing up for business training/coaching can significantly shorten the learning curve, provide you with the knowledge, tools and skills to package, market and sell your offerings confidently, creatively and effectively, the resources and emotional support to move through blind spots and limiting mindsets, and the accountability and inspiration to set, take action on and achieve your goals and financial targets.
As explained in an article in the Training and Development Journal, “Coaching is the only cost-effective way to reinforce new behaviors and skills until a learner is through the dangerous results dip. Once through the dip, when the new skills bring results, they will become self-reinforcing.”
I have had my own business coaches on an ongoing basis for many years now, and they have been vital to my growth and the growth and prosperity of my business (and well worth the investment).
In The Prosperous Healer’s Path Business Success Program and my customized private coaching program, I help clients identify fixed, lack-based mindset patterns and shift them into abundance-based, growth mindsets, tap into their own innate wisdom, create inspired, creative business plans with financial targets, develop the practical knowledge, tools and skills they need to market their offerings and generate sales, and take inspired, consistent actions towards their goals.
My vision for you is that you will experience success and prosperity in your business, and like the magnificent bird in the cloudless sky, you will float in graceful majesty among the powerful wind currents.
* The Song of the Bird (© Copyright 1982 Anthony de Mello, Anand-Press)
© Copyright 2015 Mary C. Davis, ANAM TURAS. All rights reserved.
If you like this post, please click the “like” button below and share it with your friends. Thank you.
Also, feel free to submit your thoughts about this topic in the form below. I’d love to hear them!