In Part One of my interview with Linda Dessau of Content Mastery Guide, she asked me about what defines a burnout business model, and how to balance outside resources with your own inner wisdom. Here is the rest of our interview:
Linda: Tell us a bit about your own story of burnout and recovery.
Mary: First, I just want to say that I think recovery is an ongoing process, not a destination. I am still very much on this continuous journey of learning how to take care of myself and allowing myself to deepen into greater levels of well-being.
That being said, while I’ve touched burnout many times over the years as a business owner, each experience has been shorter and less intense and has helped me learn how to take better care of myself and develop healthier business practices and a healthier business model. I’ve made progress!
The deepest level of burnout I ever experienced in my life came almost 20 years ago when I was working as a senior fundraising executive at a major teaching hospital. Up to that point, I had played a leadership role in raising over $30 million for the charitable institutions for which I’d worked. Yet, I felt empty, unfulfilled and inadequate. I was stuck in a pattern of driving myself to do and achieve more…never quite believing that I “measured up.” Not only was I physically burnt out, I was mentally, emotionally and spiritually, as well. My adrenals were totally shot, and I was stressed, exhausted and unhappy.
That experience of burnout led me to seek well-being in a way I had never consciously sought it before. With the help of fabulous wellness professionals, therapists, healers, coaches and mentors, I developed a stronger understanding of and appreciation for wellness – what it involved and what I could do to support my own well-being. I was passionate about learning and applying everything I could about holistic, mind-body-spirit healing.
And, as a student of my own well-being, I’m still learning! What I do know, for sure, is that when I prioritize my own well-being in my daily routine, in my business model and in the way I develop and operate my business, I thrive and my business thrives. I’m in that “sweet spot” of balance.
Linda: What is the first thing you recommend to someone who has burnt out from their business model?
Mary: The first thing I recommend is to make self-care a non-negotiable priority. This may be obvious to a wellness professional, but those of us who are in service-oriented professions, even in the wellness arena, can inadvertently put our own well-being on the back burner sometimes. The myth that we have to work hard, struggle and sacrifice ourselves in order to help others and to succeed is a tenacious story that is very active in our collective psyche.
So, if you need to take time off, do it and unhook from your business completely. Tend to your physical, mental, emotional and spiritual needs.
Rest often and ensure you get extra sleep. Also, support your adrenals through supplementation, diet, hydration, etc. It’s a good time to go to see your own naturopath or holistic nutritionist, if you haven’t been for a while. Even if that’s the modality you practice, it’s hard to be objective about ourselves and our own well-being sometimes.
If you need psychological/emotional support, see a counselor or therapist (even if you’re a counselor or therapist yourself).
Go on a yoga or meditation retreat (even if you’re a yoga or meditation teacher yourself).
The bottom line is that we can’t see clearly and make wise decisions for ourselves and our businesses when we’re burnt out. We can only truly build thriving businesses from a place of deep self-care, and this self-care has to be built into our daily routines, our business models and the way we operate our businesses. We can’t serve others in a healthy way coming from deprivation and depletion.
Once you have sufficiently replenished yourself, if you don’t already have a business coach, I strongly recommend that you hire one as part of your commitment to your well-being and the well-being of your business.
A holistically-oriented business coach will be able to support you mentally, emotionally, spiritually and practically as you continue to develop your wellness business. This person can help you to design and operate your business in a way that nurtures, focuses and optimizes your energy and resources. This will, ultimately, enable you to shed the burnout business model and allow your business — and you — to thrive with ease and joy.
Thanks to Linda Dessau for a great conversation and a valuable new piece of content for my blog!
For more information about how you can design and build a thriving wellness business model that prioritizes your self-care, visit:
- www.theprosperoushealer.com for Mary’s free success guide, Attract Clients and Money with Ease and Joy and to learn more about The Prosperous Healer’s Path™ Business Success Program.
For tips on how to write blog posts that are easy to write and irresistible to perfect clients for your health and wellness business, visit:
- Linda’s website at www.contentmasteryguide.com for her free Four-Step Wellness Blogging Plan and to sign up for her upcoming webinar, Write Less, Earn More.
© Copyright 2017 Mary C. Davis, ANAM TURAS. All rights reserved.
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