Category Archives: Marketing

The Many Faces of Resistance: How to Spot and Transform What’s Really Keeping Your Business From Thriving

When I was in my early 20s, I spent almost two weeks in bed paralyzed with fear about a pending six-month backpacking trip to Europe, wondering if I should postpone or cancel it. As it was an independent trip where … Continue reading

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How Feeling Alone Can Limit Client Attraction and Financial Well-being and What to Do About It

Feeling alone or separate is at the core of the imprint we share in this human experience, and this patterning affects all areas of our lives — including our businesses — until we start waking up (i.e., becoming aware and … Continue reading

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How to Name Your Services to Attract Clients

Question: “I’ve come to the realization that what I’m offering in terms of my services looks the same as what other practitioners in my community are offering, at least in terms of the names of the services. I’m not sure … Continue reading

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How to Use an Inspiring Campaign to Attract Clients and Build Your Business

When I was a professional fund raising executive, I worked on a number of “capital campaigns”, which are intensive initiatives designed to raise significant funds (millions of dollars) for building acquisitions, construction, renovations and/or equipment for not-for-profit organizations. Aside from … Continue reading

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How to Package Multiple Services in a Coherent, Client-Attractive Way

Question: “My weakest area, I believe, is packaging my multi-service story practice in a coherent way for my audience of conscious professionals seeking a fresh and inspired approach to their personal or business challenge. As I also offer trainings in … Continue reading

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How to Maintain Focus and Momentum With Your Business

Question: “The challenge I’m currently dealing with is maintaining momentum and focus toward my business goals. I get distracted easily. On top of that, if I don’t see immediate results, I tend to get deflated and, then, lose my focus … Continue reading

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Attract Clients With Inspired Partnerships

“In the alchemy of collaboration, we become equal partners;  we create wholeness and sufficiency for everyone.” – Lynne Twist The Soul of Money I have a confession to make.  For many years, feelings of insufficiency made it difficult for me … Continue reading

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How to Change the “I Can’t Afford It” Response

Question:  “The greatest challenge as a healer is attracting people who, obviously, need help…and one knows one can help them…but they say they cannot pay the fee or cannot pay the right amount.”    Answer: © Copyright 2013 Mary C. … Continue reading

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A Super-Effective Client Enrollment Approach

Question:  “I’ve identified my authentic community and their challenges and desires, developed my marketing message and have designed a signature program for my community.  What I’m feeling overwhelmed about is how to start marketing and selling this program, because there … Continue reading

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How to Create Offers That Sell

Question: “I’m a healing arts practitioner who works with a couple of different modalities including crystals, Reiki, yoga, holistic nutrition and Angel Therapy®.  I really love working with crystals and want to use them more in my work.  I’ve been … Continue reading

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