Business Burnout Needs Personal Self-Care

26812612 - highway signpost with self care wordingIn Part One of my interview with Linda Dessau of Content Mastery Guide, she asked me about what defines a burnout business model, and how to balance outside resources with your own inner wisdom. Here is the rest of our interview:

Linda: Tell us a bit about your own story of burnout and recovery.

Mary: First, I just want to say that I think recovery is an ongoing process, not a destination. I am still very much on this continuous journey of learning how to take care of myself and allowing myself to deepen into greater levels of well-being.

That being said, while I’ve touched burnout many times over the years as a business owner, each experience has been shorter and less intense and has helped me learn how to take better care of myself and develop healthier business practices and a healthier business model. I’ve made progress!

The deepest level of burnout I ever experienced in my life came almost 20 years ago when I was working as a senior fundraising executive at a major teaching hospital. Up to that point, I had played a leadership role in raising over $30 million for the charitable institutions for which I’d worked. Yet, I felt empty, unfulfilled and inadequate. I was stuck in a pattern of driving myself to do and achieve more…never quite believing that I “measured up.” Not only was I physically burnt out, I was mentally, emotionally and spiritually, as well. My adrenals were totally shot, and I was stressed, exhausted and unhappy.

That experience of burnout led me to seek well-being in a way I had never consciously sought it before. With the help of fabulous wellness professionals, therapists, healers, coaches and mentors, I developed a stronger understanding of and appreciation for wellness – what it involved and what I could do to support my own well-being. I was passionate about learning and applying everything I could about holistic, mind-body-spirit healing.

And, as a student of my own well-being, I’m still learning! What I do know, for sure, is that when I prioritize my own well-being in my daily routine, in my business model and in the way I develop and operate my business, I thrive and my business thrives. I’m in that “sweet spot” of balance.

Linda: What is the first thing you recommend to someone who has burnt out from their business model?

Mary: The first thing I recommend is to make self-care a non-negotiable priority. This may be obvious to a wellness professional, but those of us who are in service-oriented professions, even in the wellness arena, can inadvertently put our own well-being on the back burner sometimes. The myth that we have to work hard, struggle and sacrifice ourselves in order to help others and to succeed is a tenacious story that is very active in our collective psyche.

So, if you need to take time off, do it and unhook from your business completely. Tend to your physical, mental, emotional and spiritual needs.

Rest often and ensure you get extra sleep. Also, support your adrenals through supplementation, diet, hydration, etc. It’s a good time to go to see your own naturopath or holistic nutritionist, if you haven’t been for a while. Even if that’s the modality you practice, it’s hard to be objective about ourselves and our own well-being sometimes.

If you need psychological/emotional support, see a counselor or therapist (even if you’re a counselor or therapist yourself).

Go on a yoga or meditation retreat (even if you’re a yoga or meditation teacher yourself).

The bottom line is that we can’t see clearly and make wise decisions for ourselves and our businesses when we’re burnt out. We can only truly build thriving businesses from a place of deep self-care, and this self-care has to be built into our daily routines, our business models and the way we operate our businesses. We can’t serve others in a healthy way coming from deprivation and depletion.

Once you have sufficiently replenished yourself, if you don’t already have a business coach, I strongly recommend that you hire one as part of your commitment to your well-being and the well-being of your business.

A holistically-oriented business coach will be able to support you mentally, emotionally, spiritually and practically as you continue to develop your wellness business.  This person can help you to design and operate your business in a way that nurtures, focuses and optimizes your energy and resources. This will, ultimately, enable you to shed the burnout business model and allow your business — and you — to thrive with ease and joy.

Thanks to Linda Dessau for a great conversation and a valuable new piece of content for my blog!

For more information about how you can design and build a thriving wellness business model that prioritizes your self-care, visit:

For tips on how to write blog posts that are easy to write and irresistible to perfect clients for your health and wellness business, visit:

© Copyright 2017 Mary C. Davis, ANAM TURAS. All rights reserved.

If you like this post, please click the “like” button below and share it with your friends.  Thank you.

Also, feel free to submit your thoughts about this topic in the form below. I’d love to hear them!

Posted in Business Management, Business Models, Inner Mastery | Tagged , , , | Leave a comment

Shedding the Burnout Business Model

rsz_1burnoutIn a recent discussion with Linda Dessau, a writing consultant who helps wellness professionals attract new clients with a wellness blog, the topic of burnout business models came up. Linda was inspired to interview me about this and has generously given me permission to publish our interview here:

Linda: What is a burnout business model?

Mary: To understand what a burnout business model is, I think it’s important to first define “business model”. I like the succinct definition found at dictionary.com: “a design of the operations of a business which focuses on how revenue will be generated.”

A burnout business model can be characterized simply as one that attempts to attain income goals through an unsustainable expenditure of time, energy and resources, leading to burnout.

This is a complex issue, because there are a number of different contributing factors to a burnout business model, including:

  • how you price and package your offerings;

  • how you deliver your services;

  • whether you’re building the right revenue stream(s) for your business’s stage of development;

  • whether you’re using client engagement and enrollment methods that are the right fit/most effective for the type of revenue stream you’re building;

  • what level of business support, infrastructure and systems you have; and

  • all of the mental and emotional issues that play a role.

Here are a few signs that you’re a wellness professional who has a burnout business model:

  • you’re undercharging for your private, one-on-one services and selling individual sessions one at a time, instead of having a continuity package comprising multiple sessions or a multiple-session signature program;

  • you have not built a steady private clientele base yet and are prematurely trying to develop more leveraged income streams;

  • you have a waiting list and are overextending by taking on too many private clients, rather than limiting private clientele and building an additional new, leveraged offering;

  • you’re spending too much time on more indirect, low-touch marketing methods to engage and enroll prospective private clients, rather than strategically using high-touch, personal, direct, experiential and interactive methods; or

  • while marketing, enrolling and seeing clients, you’re still doing tasks that need to be delegated to others, such as bookkeeping and administration, and do not have automated systems and processes.

Linda: You talk about the challenge of walking a “path of balance” between learning and applying external business-building principles and strategies and tuning into and following your own inner guidance. How does being unbalanced with this contribute to burnout?

Mary: I know from my own direct experience and from witnessing clients moving through this, how we can get caught in a bit of a mental and emotional, either/or “polarity loop” with these approaches as we build our businesses, that can really drain us energetically.

We can bounce back and forth between extreme ways of approaching the development of our businesses. For example, we may spend hours learning and applying all the latest business-building techniques, mimicking what others are doing, without connecting with our own inspiration and guidance.

Then, we may dismiss these techniques if they don’t deliver what we’re expecting them to deliver, within our timeline, and go to the other extreme of only relying on our own perspectives and instincts. However, these perspectives and instincts can be clouded by conditioned ways of thinking and limiting programs that prevent us from accessing our deepest wisdom and inspiration. This vacillation, and the inner struggle that comes with it, typically results in feelings of depletion and burnout mentally and emotionally.

When we clear ourselves of the inner debris that contributes to this unbalanced way of being, we can reconcile the polarity loop between these extremes and act from a still point within ourselves. We’re able to balance learning and applying external business-building principles and strategies with tuning into and following our own inner guidance; they support each other, rather than being mutually exclusive.

In my experience, that’s the sweet spot or place of power for building a thriving business, with ease and joy.

Stay tuned for Part Two of this interview. In the meantime:

© Copyright 2017 Mary C. Davis, ANAM TURAS. All rights reserved.

If you like this post, please click the “like” button below and share it with your friends.  Thank you.

Also, feel free to submit your thoughts about this topic in the form below. I’d love to hear them!

Posted in Business Management, Business Models, Inner Mastery | Tagged , , , | Leave a comment

How to Create Clarity and a Business Vision That Brings Results

rsz_clarity“I can see clearly now, the rain is gone,
I can see all obstacles in my way,
Gone are the dark clouds that had me blind,
It’s gonna be a bright (bright), bright (bright)
Sunshiny day.”

I know the lyrics to this 1972 song by Johnny Nash are a bit corny. Yet, my inner Pollyanna feels so darn good when she hears them; you’d think she had just come upon the land of perpetual rainbows and unicorns. Corny or not, the message of these lyrics is a powerful one for us “innerpreneurs”.

Relating this to my own experience, I know that I can’t see “clearly” when I’m mired in painful thoughts and feelings that I’m ignoring, denying or suppressing. My journey has been one of learning how to witness — be present and accepting — of the “dark clouds that had me blind” and being really gentle, yet lovingly honest, with myself.

It is through this avenue of cultivating compassionate mindfulness that I’ve been able to see more clearly and express myself more fully and authentically through my work, experiencing more of those bright, sunshiny days. This has also been accomplished through committing to the outer work — to actions that support clarity and movement, enabling me to create a thriving and growing business. Business visioning and planning have been integral to this.

Sometimes, we put the deep inner and outer work required to create sustainably prosperous businesses on the back burner. We procrastinate and/or get caught up in the “busyness” of our lives and businesses, going from one thing to another, with a very vague picture of what it is we’re attempting to create. As a result, our actions become uninspired, inefficient and ineffective, and our businesses stagnate. We stagnate.

To launch the New Year with momentum, I invite you to carve out some time, in the near future, to envision your business over the next twelve months. Set the intention that you’re going to “allow” clarity and give yourself the time and space you need to see clearly and develop your business.

Vision and Plan Your Business

My clients are “cultural creatives” (a term coined by sociologist Paul H. Ray and psychologist Sherry Ruth Anderson); they are thought leaders, on the leading edge, who value health and sustainability. They have a burning desire to foster well-being in the world. I call them “healers”. Typically, they have a plethora of ideas circulating around in their heads.

The inspired business visioning/planning process I facilitate my clients through provides the clarity and structure they need to focus their creative energy and put their ideas into action effectively and efficiently, generating the results they desire. Without this process, their energy is often scattered, mis-directed and diluted, creating ineffective actions and minimal and/or undesirable results.

The reason for this is because operating without a business vision/plan is like showing up at the airport to fly somewhere without knowing where you’re going. It’s like going somewhere you’ve never been without a map.

On a certain level, this may sound spontaneous and fun. However, when it comes to your business, having no map or direction can ultimately take the fun, spontaneity, creativity and prosperity out of your work. If you don’t know the general direction you’re going in, you’ll either get lost or it will take much longer than necessary to get anywhere. And, it will dampen your enthusiasm and joy.

Open to Clarity

Being unclear about your business is a form of self-sabotage. If you find yourself resisting the process of business visioning/planning, explore the beliefs, thoughts and feelings creating this resistance and use your favourite clearing tools to transform these patterns.

Consider the following questions:

What beliefs, thoughts and feelings am I holding about creating a business vision/plan?

What’s the predominant fear I have regarding getting clear about my business?

What’s the pay-off for me staying in a place of vagueness and ambiguity about my business?

Once you’ve softened the resistance, start with a few baby steps. You can create a simple business plan on one sheet of paper by focussing on these five areas:

1. Get clear about your income goal for 2017 and write it down.

2. If you haven’t done this yet, get clear about who you serve (your authentic community – a defined group of people), what their core challenge is and the core benefit you offer through your work.

3. Get clear about your offerings and how they relate to one another and your community’s core challenges.

4. Get clear about your prices and sales targets.

5. Get clear about your relationship-building (i.e., marketing) activities and how you’ll invite prospects to become clients/customers (i.e., sell your services/products).

A Sacred Container for Your Business

A healer’s consciousness often resides predominantly in the intuitive, right hemisphere of the brain. This is wonderful for healing work, creativity and inspiration. Yet, manifesting in the physical world requires an integration of both the right- and left-brain hemispheres – the intuitive and the logical, the feminine and the masculine, the yin and the yang.

A coaching client of mine had a breakthrough with this when she realized that the inspired business planning process I was taking her through was essential for bringing the prosperous business she desired into physical manifestation. Although initially a bit resistant to the process, she came to recognize that the structure of a business plan is necessary to channel her creativity and energy. She now sees her inspired business plan as a container – a sacred container – for her work.

By having the courage to get clear and commit to that clarity, you, too, can create a sacred container for your business that will bring you prosperity and a bright, sunshiny year in 2017.

To gain the clarity you need to attract clients and have a stellar year in your business in 2017, enroll in The Prosperous Healer’s Path™ Business Success Program. I’ll help you develop your own Inspired Business Vision and Plan and take inspired actions that will bring you powerful results.

© Copyright 2011-2017 Mary C. Davis, ANAM TURAS. All rights reserved.

If you like this post, please click the “like” button below and share it with your friends.  Thank you.

Also, feel free to submit your thoughts about this topic in the form below. I’d love to hear them!

Posted in Business Management, Inspired Business Planning, Marketing, Pricing, Sales | Tagged , , , , , , | Leave a comment

How to Create Financial Stability in Your Business One Revenue Stream at a Time – Part Three

rsz_1streams_of_revenueQuestion: 

“I’m just starting my practice/business, and I’m confused and overwhelmed about where to put my focus.  Specifically, I was wondering what revenue stream or streams I should focus on first to create financial stability and how to do this?”

 Answer:

© Copyright 2015 Mary C. Davis, ANAM TURAS. All rights reserved.

If you like this audio, please click the “like” button below and share it with your friends.  Thank you.

Also, feel free to submit your thoughts about this topic in the form below. I’d love to hear them!

Posted in Business Management, Client Attraction, Inspired Business Planning, Marketing, Sales | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

How to Create Financial Stability in Your Business One Revenue Stream at a Time – Part Two

rsz_1streams_of_revenueQuestion:

“I’m just starting my practice/business, and I’m confused and overwhelmed about where to put my focus.  Specifically, I was wondering what revenue stream or streams I should focus on first to create financial stability and how to do this?”

Answer:  

© Copyright 2015 Mary C. Davis, ANAM TURAS. All rights reserved.

If you like this post, please click the “like” button below and share it with your friends.  Thank you.

Also, feel free to submit your thoughts about this topic in the form below. I’d love to hear them!

Posted in Business Management, Client Attraction, Sales | Tagged , , , , , , , , , , , | Leave a comment

How to Create Financial Stability in Your Business One Revenue Stream at a Time – Part One

rsz_1streams_of_revenueQuestion: 

 “I’m just starting my practice/business, and I’m confused and overwhelmed about where to put my focus.  Specifically, I was wondering what revenue stream or streams I should focus on first to create financial stability and how to do this?”

 Answer:

© Copyright 2015 Mary C. Davis, ANAM TURAS. All rights reserved.

If you like this post, please click the “like” button below and share it with your friends.  Thank you.

Also, feel free to submit your thoughts about this topic in the form below. I’d love to hear them!

Posted in Business Management, Client Attraction, Sales | Tagged , , , , , , , , , , , , | Leave a comment

How to Create Engagement to Increase Client Enrollments


Question:

rsz_1engagement_and_conversations (2)“Thanks to you, I have a clearly defined authentic community and marketing message and a core signature program that addresses my community’s challenges and needs. What I’m trying to wrap my head around is how to put this service in front of my tribe and get them to enroll as clients. I’m thinking of placing some ads. What do you think?”

Answer:


© Copyright 2015 Mary C. Davis, ANAM TURAS. All rights reserved.

If you like this post, please click the “like” button below and share it with your friends.  Thank you.

Also, feel free to submit your thoughts about this topic in the form below. I’d love to hear them!

Posted in Business Management, Client Attraction, Marketing, Sales | Tagged , , , , , , , , , , , | Leave a comment

Three Mindset Shifts Essential for Success and Prosperity in Your Healing Business

rsz_mindset (2) 2The other day, I came across the story of The Golden Eagle in a book by Anthony de Mello* that my aunt gave me years ago. I had been ruminating about how easy it is to be oblivious to the limiting narratives running in the background of our minds throughout any given day.

The Golden Eagle struck me as a perfect fable about this:

“A man found an eagle’s egg and put it in the nest of a backyard hen. The eaglet hatched with the brood of chicks and grew up with them.

All his life, the eagle did what the backyard chickens did, thinking he was a backyard chicken. He scratched the earth for worms and insects. He clucked and cackled. And he would thrash his wings and fly a few feet into the air like the chickens. After all, that is how a chicken is supposed to fly, isn’t it?

Years passed and the eagle grew very old. One day, he saw a magnificent bird far above him in the cloudless sky. It floated in graceful majesty among the powerful wind currents, with scarcely a beat of its strong golden wings.

The old eagle looked up in awe. “Who’s that?” he said to his neighbour.

“That’s the eagle, the king of the birds,” said his neighbour. “But don’t give it another thought. You and I are different from him.”

So the eagle never gave it another thought. He died thinking he was a backyard chicken.”

Like the eagle in this story, us humans have fixed ways of thinking that affect all areas of our lives. These “fixed mindsets” are like mental fences or walls that prevent us from being able to access Truth, solutions and more expansive possibilities.

For healing professionals, there can be hundreds of fixed mental patterns or beliefs that hamper the process of creating practices/businesses that thrive and grow. Shifting to an abundance-based, growth mindset requires awareness, intention and support;  I’ve identified three primary mindset shifts that are essential for success and prosperity.

Seeing Yourself as a Golden Eagle

For years, I walked around with inaccurate internal narratives about myself based on inadequacy, victimization and lack, and this was reflected in my behaviours. Then, I started waking up, and I decided that I was going to do whatever it takes to change these narratives. Unlike the eagle in the tale, I was not going to die, erroneously thinking I was a backyard chicken.

Based on my own personal experience and my experiences of doing coaching/healing work with therapists and holistic practitioners over the past seven years, the fundamental mindset shifts I’ve both experienced and witnessed that have to occur in order to thrive in business are:

1. Believing in yourself, your capabilities and your deservingness to receive help and a great income from your work.

Where you are right now in terms of mastery of your craft or healing abilities/modalities is enough for you to receive a plentiful income from your work. You are valuable, capable and deserving right now, and you don’t need to prove or earn your worth or deservingness. What you have to offer is valuable — even priceless in terms of how it supports others and the world.

I have had clients who seemed to believe in themselves and their capabilities. Yet, these same clients have had difficulty asking others for help and/or presenting their offers face-to-face and inviting prospective customers/clients to invest. While this may have arisen from a fear of the response, lingering issues around deservingness were usually involved as well.

2. Believing and acting like you’re running a business, not an expensive hobby.

When you fully embrace your capabilities, believe in yourself and feel deserving of success, that’s when you may notice that you’ve been engaged in an expensive hobby, not running a business.

There are a number of beliefs that can keep the hobby experience in place, besides feeling incapable and undeserving. One is the belief that running a profitable, prosperous business will require too much “hard” work, making it no longer fun and enjoyable (as a hobby is). Yet, continuing to bring joy and fun into your business is, energetically, important to increasing revenues and creating sustainable prosperity.

There can also be a fear that by clarifying and focussing on “the numbers”, you won’t be serving others from a pure place. The thing is that if you don’t have a set of financial targets (and a business plan) for your business, you have an expensive hobby, not a business, and you will limit your ability to serve others and the world.

The bottom line is that your passion for your healing work and serving others has to grow into a passion for having a business that generates revenue and profit … and abundance in all forms.

3. Believing in the value of investing wisely in yourself and your business success and actually doing so.

When you feel capable and deserving and start believing and acting like you’re running a business, you develop a belief in the value of investing in yourself and your business success and you are more likely to do so.

A good investment provides a return that is greater than your original investment. Wise investments include business training and coaching. Most therapists and holistic practitioners that I have worked with do not have much (if any) training or background in running and growing businesses and there is an ongoing learning curve to this.  Trying to “do it alone” is not optimal.

Signing up for business training/coaching can significantly shorten the learning curve, provide you with the knowledge, tools and skills to package, market and sell your offerings confidently, creatively and effectively, the resources and emotional support to move through blind spots and limiting mindsets, and the accountability and inspiration to set, take action on and achieve your goals and financial targets.

As explained in an article in the Training and Development Journal, “Coaching is the only cost-effective way to reinforce new behaviors and skills until a learner is through the dangerous results dip. Once through the dip, when the new skills bring results, they will become self-reinforcing.”

I have had my own business coaches on an ongoing basis for many years now, and they have been vital to my growth and the growth and prosperity of my business (and well worth the investment).

In The Prosperous Healer’s Path Business Success Program and my customized private coaching program, I help clients identify fixed, lack-based mindset patterns and shift them into abundance-based, growth mindsets, tap into their own innate wisdom, create inspired, creative business plans with financial targets, develop the practical knowledge, tools and skills they need to market their offerings and generate sales, and take inspired, consistent actions towards their goals.

My vision for you is that you will experience success and prosperity in your business, and like the magnificent bird in the cloudless sky, you will float in graceful majesty among the powerful wind currents.

* The Song of the Bird (© Copyright 1982 Anthony de Mello, Anand-Press)

© Copyright 2015 Mary C. Davis, ANAM TURAS. All rights reserved.

If you like this post, please click the “like” button below and share it with your friends.  Thank you.

Also, feel free to submit your thoughts about this topic in the form below. I’d love to hear them!

Posted in Business Management, Client Attraction, Emotional Healing, Inner Healing, Inner Mastery, Inspired Business Planning, Marketing, Prosperity Consciousness, Psychology and Business, Sales | Tagged , , , , , , , , , , , , , , | 2 Comments

It’s Time to Serve Humanity AND Become a Global Economic Force

rsz_1prosperous_healer_workshop_webinar_meme (2)I received an interesting piece of information from a colleague, recently.  While I don’t know the actual source for this statistic, supposedly, there is a 90% failure rate of wellness businesses within the first five years.  When I first heard this, I cried and felt powerless and despairing, because as a Business and Prosperity Coach for Wellness Professionals, the challenge of helping to change this statistic feels daunting.  Then, I remembered the words of my favourite metaphysical teacher, Florence Scovel Shinn, and I got inspired.

Florence said, “Nearly every big success is built upon a failure.”  She proclaimed that we must form the habit of “seeing through failure into success” and not “judging by appearances.”   So, for all who are in the wellness arena (or contemplating launching wellness businesses), this statistic is a blessing and an opportunity.  The time to transmute failure into success and change this statistic is NOW.

I believe that the way forward is to, not only, learn how to market and sell wellness services authentically and effectively, but also to look deep within, to discover what needs to be healed mentally and emotionally, and what is yearning to be expressed.  From a spiritual perspective, there is a Divine Plan for each wellness business that supports fulfillment and financial success.  Opening the spiritual channel and tapping into that Divine Plan are also vital.

When these four quadrants are working cooperatively together — the physical external actions, the emotions, the thoughts/beliefs and the spiritual connection — that’s when success and expansion occur on all levels.

Underpinning this is one of the most important realizations that wellness professionals can have: business, financial abundance and humanitarian service are not mutually exclusive.  Medical intuitive, author and teacher Caroline Myss said something once that really moved me.  She said that as a society we need to heal this dualistic way of looking at business, money and healing services, and healers need to “develop financial clout and become an economic force in the world.”

Healing this duality is the higher purpose of my work.  My mission and passion are to help shift global consciousness and create a new economic paradigm based on wellness, sufficiency, co-operation, unity, love, joy and service.  I’m fulfilling my mission by helping wellness professionals, therapists and holistic practitioners attract clients and create prosperous, fulfilling businesses that serve others and the world.

If you are a wellness professional, therapist or holistic practitioner who is ready to serve humanity, fulfill your greatest potential, develop financial clout and become an economic force in the world, this is your call to action! REGISTER HERE for this 3-part webinar series:  The Prosperous Healer’s Path™: How to Create a Thriving Healing Business While Serving Others and the World.

This webinar series is part of Spread the Love and Prosperity:  A Community Give-Back and Empowerment Campaign for Wellness Professionals, Holistic Practitioners and Therapists.

50 PER CENT OF THE NET PROCEEDS FROM THIS WEBINAR SERIES WILL GO TO AVAAZ.ORG IN SUPPORT OF ABARI, A LOCAL NEPALESE ORGANIZATION THAT IS ERECTING TENTS IN REMOTE AREAS OF NEPAL THAT HAVE BEEN HARDEST HIT BY THE RECENT EARTHQUAKE.

Please pay it forward by sharing this blog post with other healing professionals.  Together, let’s evolve and transform global consciousness and the economy, as we shine our gifts out into the world, serve and prosper!

Posted in Business Management, Client Attraction, Emotional Healing, Healing, Inner Healing, Inner Mastery, Inspired Business Planning, Marketing, Prosperity Consciousness, Psychology and Business, Sales | Tagged , , , , , , , , , , , , , , | Leave a comment

Attract Clients With a Clear Marketing Message

rsz_marketing_message (2)If you were to ask business coaches to provide fundamental reasons why business owners, of any type, have difficulty creating a consistent client/cash flow, I guarantee that “unclear marketing messages” will be one of the reasons on that list.

The first place I always start with a client, in terms of the practical aspects of business development, is to help her/him identify her/his authentic community (niche or target market) and articulate a clear, magnetic marketing message directed at this group of people. Even clients who come to me who have been running their healing practices/businesses for many years often have unclear, untargetted, overly-generic or incomplete marketing messages.

Having a clear, compelling marketing message is one of the pillars of creating a financially strong and sustainable business of any type, including holistic health/wellness services. Your marketing message is the most important piece of communication you share with your community members that will get their attention and inspire them to engage with you. It will give your business model and relationship-building activities (i.e., marketing) focus and direction, help you find and attract clients more easily and build your healing business with less effort and better results.

Characteristics of a Clear Marketing Message

Your marketing message needs to speak directly to your clearly-defined authentic community and capture the core challenges these people are experiencing. It also needs to highlight, front and center, the ultimate benefits your services provide to this group that address these challenges. Finally, it needs to convey your unique brilliance in how you approach these challenges and deliver these benefits.

Three of the main components of a clear marketing message are as follows:

1) It starts with articulating your “who”.

From a business perspective, there’s a certain, authentic client with specific life challenges and desires who you really, really excel at serving and who you feel passionate about serving. She or he understands, values and benefits the most from your services and products.

Spiritually, this authentic client belongs to your soul group, and you’re meant to help this person heal (often, because you’re here to heal similar patterns, wounds or conditions in yourself). Also, serving this client allows you to express the uniqueness of your Higher Self.

Committing to your authentic clients/community is an important step to take. Doing so will help you direct and use your energy more efficiently and effectively for marketing your offerings and serving the people you’re truly meant to serve, as part of your business’s Higher Purpose.

2) Once you’ve named your “who”, you’re ready to describe your “what”.

Your “what” is the core benefit you provide to your authentic community through your services and/or products. It’s a solution to the challenges you’ve identified that your authentic community have. It’s the key desire your community members have that you’re able to help them fulfill.

Your core benefit description captures a clear result that has both tangible and intangible benefits. It’s the ultimate reason your community members buy from you.

3) When you have your “who” and “what” expressed, then, you can convey your “how”.

Besides not having a clear “who” and “what”, one of the main errors that therapists and holistic/wellness practitioners make with their marketing messages and materials (e.g., websites, brochures, etc.) is that they put their “how” — or their process — front and center. In fact, if you look at many practitioners’ promotional vehicles, they are overly focused on describing the modalities they use.

I often say to clients, “most of your prospective clients are not buying your ‘how’, they’re buying your ‘who’ and your ‘what’.” In a prospective client’s mind, the healing modalities you use are, usually, a secondary consideration to the benefits you offer.

This isn’t to say that there’s no place for your process or your “how” in your marketing message/materials; it’s a matter of where you position it. The place to position your how is after your “who” and “what” — not before.

Even if you use modalities other practitioners use, you have your own unique style or approach to integrating and using these modalities and helping facilitate your clients’ healing. Your “how” captures the distinguishing characteristics and unique/distinct process you offer through your services/products. This may be reflected in a branded signature program you offer.

Words and messages carry vibrations that can attract and uplift people, so having a captivating, memorable brand and clear, well-articulated, magnetic marketing message are powerful tools for attracting your authentic clients.

In Modules Three and Four of The Prosperous Healer’s Path™ Business Success Training and Coaching Program, I help participants identify their authentic community, create a memorable brand and articulate a powerful marketing message that magnetizes clients.

© Copyright 2015 Mary C. Davis, ANAM TURAS. All rights reserved.

If you like this post, please click the “like” button below and share it with your friends.  Thank you.

Also, feel free to submit your thoughts about this topic in the form below. I’d love to hear them!

Posted in Client Attraction, Marketing, Sales | Tagged , , , , , , , , , , , | Leave a comment